FlySmile Clinic
Dental tourism for patients in Italy and Germany. We fixed blocked tracking and a campaign launched in the wrong market.
Context
FlySmile Clinic is a dental tourism clinic looking to attract patients from Italy and Germany through Google and Meta Ads.
The challenge
Tracking was blocked by a former developer, putting compliance at risk. A campaign had been launched by mistake in Italy.
What we decided
We prioritised fixing tracking. For the campaign: pause plus relaunch in the correct market, Germany.
What we did
- ✓Fixed Consent Mode v2 through GTM
- ✓Secured access
- ✓Paused and re-planned for the correct market
Result
Compliant tracking and budget redirected to the right market.
What you can apply to your business
Fix tracking before spending
At FlySmile Clinic, tracking was blocked by a former developer and put compliance at risk. Tracking means following the useful actions on your website. Before raising the budget, check that tracking works and that you have access to the key accounts. Without it, you do not know which campaigns bring real enquiries, and you decide on incomplete data.
Keep access under control
At FlySmile, securing access was part of the work, because the blocker came from outside. If you work with developers, agencies, or freelancers, keep the main accounts in your company's name. Give clear access that can be revoked, and note who manages each platform. That way you do not get stuck when a collaboration changes.
Pause campaigns launched wrongly
At FlySmile Clinic, a campaign had been launched in Italy by mistake, although the right market was Germany. When you spot a market mistake, do not let the ad keep spending out of inertia. Pause it, check the audience, country, and message, then relaunch in the right direction. Sometimes the best decision is to stop before you fix.
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