Choose Google Search ads when people already search for what you sell, and Facebook Ads when you need to catch their attention and show why your offer matters. Combine them when customers discover your product on social media but need to search and compare before buying. Your choice depends on how your customers buy and the budget you can commit to testing.
Facebook and Instagram ads have no fixed price: costs depend on auction competition, your audience, the ad itself, and the result you want. The right budget starts with what you can afford to pay for a customer, then tests that assumption within clear spending limits.
ROAS shows the revenue attributed to your ads relative to what you spend on them. A good ROAS lets you cover costs and keep your desired profit, so the right target depends on your business margins.
Choose a good marketing agency by checking whether it understands how your business makes money, can explain its plan, and agrees to be measured against meaningful business results. Ask for examples with context, a clear contract, and a sample report before signing, instead of relying on the pitch alone.
Accurate ad measurement starts with recording real orders and enquiries while respecting visitors’ choices about their data. Consent Mode v2 communicates those choices to Google, but it does not replace valid consent or guarantee compliance with GDPR, the European data protection regulation.