Services · cleaningCampaigns & performance

Cleanix

Cleaning company in Chicago. Meta ads that bring real client requests at a low cost.

37client requestsReal data · Aug 2026

Context

Cleanix offers residential and office cleaning services in Chicago. Google Ads was not producing results, so we moved to Meta.

The challenge

Competitive market and small budget. What matters is getting real client requests at a reasonable cost, not impressions.

What we decided

We built Meta campaigns with instant forms, optimised for requests, with clear banners for the cleaning services.

What we did

✓Meta campaigns with Instant Forms
✓Clear banners for the cleaning services
✓Leads delivered automatically to the client via WhatsApp
✓Optimised for cost per request

Result

37 client requests at ~$12 each, from ~$450 spent on Meta. First month, and growing.

Services used

Meta Ads

Facebook & Instagram Ads →

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What you can apply to your business

Choose the channel by requests

If a channel does not bring results, do not stay stuck in it just because it feels standard. At Cleanix, Google Ads was not producing, so we moved the budget to Meta, where people could request a quote quickly. In your business, track real requests, not impressions. Move the budget to where customers actually leave their details and ask for the service.

Shorten the path to contact

Instant forms shortened the path between the ad and the request. The customer did not have to look for a contact page or write everything from scratch. In your business, cut the steps to the first message. Use clear forms, visible buttons, and few questions. The easier it is to contact you, the fewer interested people you lose.

Optimize for cost per request

At Cleanix, the key metric was cost per request, meaning the amount paid for one real enquiry. That matters when the budget is small and the market is competitive. In your business, always ask how much it costs to get a customer who actually requests a quote. Then adjust copy, visuals, and audience based on that metric, not on numbers that only look good.