Marketplace · servicesSite built by us

DeLucru

A Romanian marketplace where need meets skill. We built the positioning, the very simple copy direction and SEO.

Context

DeLucru connects people who offer small services and tasks with the people who need them. Target: 1 million users.

The challenge

People were confusing the platform with a job site. The audience, skilled people who felt intimidated by tech, needed simple, friendly language.

What we decided

We chose a clear copy direction: everyday vocabulary, a focus on “free” and “extra income”, and a personal tone instead of cold slogans.

What we did

✓Full copywriting and brand plan
✓SEO playbook written for real people
✓Pre-launch strategy
✓GEO optimisation: a traffic source in AI answers

Result

Clearer positioning and a coherent content direction. The platform already appears organically in AI answers.

Services used

CopywritingSEOGoogle Ads

Growth strategy →See the live project →

Want a result like this?

We start with a free audit, with no obligation.

Free audit

What you can apply to your business

Say clearly what you are

DeLucru was being confused with a recruitment site, although it connected people for services and small tasks. When your audience misunderstands what you do, marketing loses strength. In your business, start with one simple sentence: who you are for, what you do, and what people get. Avoid words that push customers toward the wrong category.

Speak your customer's language

DeLucru's audience is made up of skilled people who feel intimidated by technology. That is why the copy used everyday words, with a focus on “free” and “extra income”. In your business, do not write for people in your industry. Write for the person who needs to understand quickly whether the service is for them and what to do next.

Give your content a clear direction

At DeLucru, the copywriting, brand, SEO, and pre-launch plan created a coherent direction. That matters when you want people to recognize the same idea on the website, in ads, and in content. In your business, set a few core messages and repeat them consistently. SEO means search optimization, but it starts with clarity for people.