SignlyPDF
PDF signing tool in the US. We found why ads were bringing sign-ups but no money, then reset the campaigns toward payments.
Context
SignlyPDF is a US tool for signing PDFs and filling out official forms, with payment at completion.
The challenge
Ads were bringing traffic and sign-ups, but revenue was $0. Budget was going into free accounts, not payments.
What we decided
The cause: the primary goal was signup/login. The fix: make “Purchase” the primary goal and verify payment tracking.
What we did
- ✓Restructured conversions, with Purchase as the primary goal
- ✓Measured the real funnel
- ✓Repositioned the message and keywords
- ✓Weekly email marketing
Result
A clear diagnosis of the money leak and a fix plan, so the budget buys payments, not accounts.
What you can apply to your business
Measure the action that makes money
For SignlyPDF, the ads brought traffic and sign-ups, but revenue was zero, because the goal being tracked was the sign-up. If you pay for ads, do not stop at actions that only look useful. Make the money action your main goal, as payment was in this case. Otherwise, your budget buys activity with no commercial result.
Check the path to payment
We checked the payment tracking and measured the real funnel, meaning the path from visit to payment. In your business, this means seeing where people stop. Go through your website like a customer, follow the steps, and check that you can correctly measure the request, the cart, the form, or the final payment.
Match the message to intent
For SignlyPDF, we repositioned the message and keywords, so the ads would stop attracting only free accounts. If you get traffic without payments, look at the promise in your ad and the terms you target. Say clearly what customers get and when they pay. This filters out people who only want something free.
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