eCommerce · autoCampaigns & performance

Eva Car Mats

Custom car mats in Ireland. We rebuilt the site and launched Meta ads that bring WhatsApp leads at a low cost.

1.018leads, at ~€0.57Real data · Jul – Aug 2026

Context

Eva Car Mats is a custom car mats brand selling in Ireland. We first took over the site, where the forms were not sending anything, then launched the ads.

The challenge

First, every request was getting lost on the site. Then the business needed a steady flow of new clients at a low cost, in a narrow niche: taxi, van and utility vehicles.

What we decided

We fixed the site engine: requests, tracking and SEO. Then we built Meta campaigns with instant forms, optimised for real leads, not impressions.

What we did

✓Rebuilt site: forms connected to WhatsApp, GTM + Consent v2, SEO on 12 pages
✓Meta campaigns with Instant Forms for the taxi/van niche
✓Leads delivered automatically in real time via Telegram
✓Fast testing of video creatives

Result

Over 1,000 WhatsApp leads at ~€0.57 each, from €576 spent on Meta. Plus a site that now actually captures requests.

Services used

Meta AdsWebsite creation

Facebook & Instagram Ads →See the live project →

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What you can apply to your business

Fix the website before the ads

If the website loses requests, ads only send people into a dead end. At Eva Car Mats, the forms were sending nothing, so we fixed the requests, tracking, and SEO before launching campaigns. In your business, first check that the form, WhatsApp, and tracking work. Only then invest in ads.

Choose a precise niche

For custom car mats, the audience was narrow: taxis, vans, and utility vehicles. We ran Meta campaigns with instant forms for these segments. In your business, do not try to talk to the whole market at once. Pick the groups with the clearest need, write the message for them, and let the form shorten the path to a request.

Send leads through immediately

A cheap lead can be wasted if it arrives late or somewhere hard to follow. At Eva Car Mats, we connected the forms to WhatsApp, and leads arrive automatically on Telegram. In your business, set a simple path: the request comes in, shows up where you reply fast, and can be tracked. That way you answer while the interest is still fresh.