Arillu
Leather bags with 6 stores in Chisinau. A local-promo strategy driving people in-store via Google Maps.
Context
Arillu makes leather bags and backpacks and has 6 physical stores in Chisinau. Marketing drives people in-store.
The challenge
Ads had to drive in-store traffic, but the Google Maps pages were not set up.
What we decided
A local strategy: promos driving traffic to the Maps pages. Setting up Maps, a key blocker.
What we did
- ✓Audit and setup for the Google Maps pages of all 6 locations
- ✓Local promo strategy on Meta Ads
Result
A clear local marketing direction and ~100 in-store sales from a single campaign, stopped only by stock running out.
Other case studies
Regal Pet
Online pet store. We took the account from 8x to 13x ROAS, optimised for real sales, not clicks.
View case →Matter of Care
Home care services. Google campaigns bringing real family requests, at a low cost.
View case →Expert English
English school. Google campaigns bringing steady enrolment requests, at a low cost.
View case →