← All case studies
eCommerce · petCampaigns & performance

Regal Pet

Online pet store. We took the account from 8x to 13x ROAS, optimised for real sales, not clicks.

13xROAS on account nowReal data · Sep 2025 – Aug 2026

Context

Regal Pet is an online pet store. Acquisition via Google Ads, mostly Shopping and Performance Max.

The challenge

Ads brought traffic, but had to produce real sales. Revenue tracking had to be validated: a Google vs site gap means wrong decisions.

What we decided

We optimised campaigns on real sales value, not interactions, structured around products that actually sell.

What we did

  • ✓Restructure on Maximize Conversion Value
  • ✓Performance Max by product range
  • ✓Brand-protection Search
  • ✓Revenue tracking validation

Result

At the start, over 8 back in sales for every 1 spent (8.2x ROAS on the account). Now the account runs at ~13x, with peaks of 14-18x on Performance Max campaigns. Sales grew month over month, past 270,000 RON per month, with ad budget kept at ~€300/month, under 6% of revenue.

Services used

Google AdsShoppingPerformance Max

Want a result like this?

We start with a free audit, no strings.

Free audit

Other case studies

64

Matter of Care

Home care services. Google campaigns bringing real family requests, at a low cost.

View case →
139

Expert English

English school. Google campaigns bringing steady enrolment requests, at a low cost.

View case →
1.018

Eva Car Mats

Custom car mats, Ireland. We rebuilt the site and launched Meta ads bringing WhatsApp leads at a low cost.

View case →