Matter of Care
Home care services. Google campaigns bringing real family requests, at a low cost.
Context
Matter of Care offers home care services. The goal is not online sales, but real requests from families.
The challenge
What matters is the number of conversations started, at a reasonable cost per contact, not clicks.
What we decided
Search campaigns focused on local actions and starting a conversation, optimised for conversions.
What we did
- ✓Google Search “Home Care” campaigns on conversions
- ✓Optimised for conversations, calls, directions
- ✓Steady social media presence
Result
64 requests from families, at ~€15 per contact, from ~€977 spent. ~3% conversion rate.
Services used
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