Education · language schoolCampaigns & performance
Expert English
English school. Google campaigns bringing steady enrolment requests, at a low cost.
139enrolment requestsReal data · Sep 2025 – Jun 2026
Context
Expert English is an English school (online, Chisinau and diaspora) that needs steady enrolments.
The challenge
Without a steady flow of requests, enrolments came in waves. A cheap-lead system was needed.
What we decided
Search campaigns on clear intent plus Performance Max, aimed at enrolment requests.
What we did
- ✓Search on intensive course, brand, Chisinau, diaspora
- ✓Performance Max on English courses
- ✓Optimised on cost per request
- ✓Weekly reporting
Result
139 enrolment requests, at ~$16 average per request, with a peak of just $6.67 on Performance Max.
Services used
Google AdsSearchPerformance Max
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