SignlyPDF
PDF signing tool in the US. We found why ads brought sign-ups but zero money, and reset them toward payments.
Context
SignlyPDF is a US tool for signing PDFs and filling official forms, with payment at completion.
The challenge
Ads brought traffic and sign-ups, but revenue was $0. Money was spent on free accounts, not payments.
What we decided
The cause: the primary goal was signup/login. The fix: “Purchase” as primary, plus checking payment tracking.
What we did
- ✓Conversion restructure (Purchase = primary)
- ✓Real funnel measurement
- ✓Repositioned message and keywords
- ✓Weekly email marketing
Result
A clear diagnosis of the money leak plus a fix plan, so the budget buys payments, not accounts.
Other case studies
Regal Pet
Online pet store. We took the account from 8x to 13x ROAS, optimised for real sales, not clicks.
View case →Matter of Care
Home care services. Google campaigns bringing real family requests, at a low cost.
View case →Expert English
English school. Google campaigns bringing steady enrolment requests, at a low cost.
View case →